Five Tips to Maximize Direct Mail Response
I spend a lot of time talking with smart marketers about the power of direct mail. The thing is: When planned
I spend a lot of time talking with smart marketers about the power of direct mail. The thing is: When planned
I’m not unlike any other marketer. While I’m watching my 412th episode of Parks and Recreation or taking my dog on
Core Values: How? Core Values are a key aspect to any business. They define what the company aspires to be, gives
Among experienced direct marketing professionals, effective direct mail campaigns are comprised of three main components: Targeting to get your message into
I recently returned from a trip to Minneapolis for The Print Event. This event was full of masterclasses, panels, presentations and
According to Forbes, U.S. advertisers spend $167 per person on direct mail to earn $2,095. That’s 1,300% return on investment.