Your CRM has names and emails. AudienceMaker adds the context that matters. Enrich your data with 1000+ behavioral and demographic insights, plus location analytics that show where and how your audience lives. Customer research, simplified.
From household income to streaming habits, AudienceMaker lets you explore thousands of data points in just a few clicks. It’s customer intelligence you can actually use—spot trends, uncover new opportunities, and instantly turn those insights into ready-to-activate audiences.
AudienceMaker makes collecting “a-ha!” moments as easy as1-2-3.
1
Upload your audience.
Choose the list of people you want to learn about.
2
Pick your data.
Choose from any of our 1000+ variables. It’s all included.
3
Dive in.
See how your audience stacks up against the rest of the population.
4
Share the love.
From creative to media to product, spread the wealth of insights.
Get closer to your customersquickly.
Growth-minded marketing teams know data is the difference between guessing and winning. With AudienceMaker, you’ll start uncovering valuable customer insights on day one—helping you target smarter, find high-value prospects, and fuel campaigns that actually convert.
360° profiles — demographics, behaviors, life events
Stop running campaigns in the dark. With a free AudienceMaker profile report based on your data, you’ll see what’s been missing. Visualize who your best customers are and where to find more like them.
Put your audience on the map. Literally.
AudienceMaker uses GIS mapping to visualize your key audiences. This makes location focused decisions a snap.
How can I better focus my direct mail marketing?
Where should I put my next physical location?
Where are my customers in relation to competitor locations?
THE OPPORTUNITY
Can your team benefit from betterinsights?
If any of the categories here sound like your team, deeper intelligence is no longer optional—it’s the edge you need. AudienceMaker equips marketers and agencies to launch campaigns that hit the mark, every time.
Your current customer knowledge is limited to basic demographics like age and gender
You serve a niche market and require deep insights from interests to media habits
Your direct mail and digital campaigns must identify and engage top prospects effectively to minimize waste
You need to keep up with your audience's major life events from moving to marriage to motherhood
See what AudienceMaker can do for you.
Marketers
Understand key audience segments and budget intelligently.
Agencies
Fuel creative strategies and dazzle clients with market intelligence.