BUILD AUDIENCES

Your customers + prospects = growth

AudienceMaker combines your customer data with Speedeon’s marketing database of 240M+ prospects and 1,300 attributes—so you can target smarter, move faster, and deliver more business wins.

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AudienceMaker is the data-driven platform marketers trust.

RETAIN
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Segment smarter and personalize messaging that increases retention.

ACQUIRE
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Tap into our national prospect database to build precise lookalikes and reach high-value prospects.

PERSONALIZE
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Target people at key life moments—moves, marriages, income shifts—with perfectly timed campaigns.

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Say “buh-bye” to data blind spots.

Most platforms stop at first-party data. AudienceMaker adds a national consumer database, so you get the full picture—customers and prospects together.

Right this way for the most powerful data.

Dive into the most essential, relevant marketing data. Inside AudienceMaker, you’ll find everything from key demographics to powerful predictors like “likely to churn.” Combine this with your own first-party data and you’ve got yourself a winning recipe. Explore our data.

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Want to build an audience?

240M

Consumers in the Speedeon prospect universe

1300

Ready to use consumer
data attributes

90

Seconds to create a custom predictive model

HOW IT WORKS

Building your perfect audience is so, so easy.

1
Upload your audience file.

Immediately, AudienceMaker gets to work cleaning your data and matching it to our prospect universe.

2
Layer on the data.

Select any of our 1000+ data variables or your own customer attributes to define your perfect audience.

3
Get interesting insights.

AudienceMaker’s dashboard delivers meaningful audience intelligence that fuels better media and creative strategies.

4
Activate across channels.

Instantly push your audience to 60+ destinations for direct mail, digital and CTV targeting.

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Point. Click. Model.

Predictive analytics without all the delays and costs.

Based on extensive experience with predictive analytics, we have curated the top 500 variables that have the greatest impact on model creation. When you’re ready to learn more, AudienceMaker model reports even show you which variables “popped” in your custom model.

Absolutely! Once your model is ready, you can further customize it by adding additional audience filters to include only your top prospects.

Speedeon’s people-based data and available identifiers make our audiences a snap to match against online and offline platforms.

Check out our Modeling & Analytics page to get the scoop on predictive analytics expertise.

Did you miss the memo on omni-channel marketing?

The best marketing campaign strategies start with data and end with a 360-degree brand experience. Whether your people are scrolling, swiping, streaming or sifting through mail, Speedeon’s people-based data ensures you can activate and onboard your audience data at scale. Say “so long” to silos and engage your audiences wherever they are.

BUCKLE UP

Your data strategy is about to hit top speed.

Ready to shift to the next gear? AudienceMaker is the ideal platform for marketers who need information fast so they can focus on growing.

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