marketer monitoring marketing data on ipad


What is data monitoring and why might it matter to you?

Data monitoring is really a definition that Speedon is defining for marketers. In the simplest sense, it’s kind of like putting a video doorbell on your CRM. Instantly, marketers can be alerted to key moments in the lives of their customers and prospects with a data monitoring solution.

Here’s an example. 

Imagine that you are the head of marketing for an insurance company. And Michael Scott is your customer (hey, anytime you can reference The Office, you do it!). Now imagine that Michael and Holly have actually just added a fifth child to the Scott brood.

What if you had access to that data in near real-time? You could launch an automated upsell campaign encouraging Michael to increase his life insurance policy to line up with his growing family. That’s exactly what our DATAWATCH Intel solution does: it monitors your key audience for big life events like moves, marriages and motherhood.

Let’s take it a step further. With a new baby, Michael also decided to hit the web and see if he could save his family some money with a cheaper insurance policy for his 2004 Chrysler Sebring Convertible. With DATAWATCH Intent, you could also have digital intent behavior streaming into your team. This data could also be used to launch a triggered campaign. This time, you are focused on preventing churn with a perfectly timed retention offer.

Still not sure if a data monitoring strategy is right for you? Take the quiz below.


datawatch blog survey

Score a 3 or above?

There’s a solid chance that data monitoring could make an incredible impact on your business.

If you want to dig in deep, here’s a link to our data monitoring ebook. Inside we explore six key moments that brands can’t afford to miss – and how data monitoring can help you reach the right people with the right offer at the prime moment.