EntityMap — Speedeon Data

Publisher: https://speedeondata.com · Wikidata
EntityMap v1.0 · profile: core · generated 2026-06-16 · self-declared
Machine-readable source: entitymap.json
Organization

Speedeon Data

Speedeon Data is a Cleveland-based data and marketing solutions company that provides consumer data and the AudienceMaker platform to performance marketers for customer acquisition and retention.

ID: e_001 · sameAs: https://www.wikidata.org/wiki/Q135502248

Source passages

definition Speedeon’s data solutions and AudienceMaker platform give you the intelligence to find, reach, and convert your best customers—at the exact right moment. From direct mail to digital, performance marketers trust us to fuel campaigns that win.

Digital Marketing Solutions, Business Intelligence, Data Analytics — published by Speedeon Data

definition Speedeon puts people at the center of everything they do. And that's why clients see results and employees feel valued.

Grow At Rocket Speed | Work With a Top B2B Saas Company — published by Speedeon Data

statistic Speedeon’s highest-quality data tracks more than 200 million individuals, 110 million households, and 30 million businesses.

Digital Marketing Solutions, Business Intelligence, Data Analytics — published by Speedeon Data

Relations

Platform

AudienceMaker

AudienceMaker is Speedeon's self-serve audience platform that lets marketers explore data, build and model custom audiences, and activate them across 190+ destinations.

ID: e_002

Source passages

definition AudienceMaker gives you instant access to 1000+ data attributes, easy point-and-click modeling, and direct distribution to 190+ ad, marketing and business tools—so you can turn data into action in minutes, not months.

AudienceMaker Customer Journey Analytics | Speedeon Data — published by Speedeon Data

example That’s why we built AudienceMaker—so you can create, model, test, and launch segments yourself, instantly. Push them right to Meta, Google, TikTok, Hubspot, Snowflake and more.

AudienceMaker Customer Journey Analytics | Speedeon Data — published by Speedeon Data

Relations

SoftwareProduct

DATAWATCH

DATAWATCH is Speedeon's data-monitoring solution that detects changes such as moves, life events, and competitive switching to trigger timely, tailored offers.

ID: e_003

Source passages

definition Whether your targets are thinking about switching brands, moving out of state, or having a baby, DATAWATCH catches them just in time. Our clients beat competitors to market by up to 30 days for life-event triggers.

Digital Marketing Solutions, Business Intelligence, Data Analytics — published by Speedeon Data

definition DATAWATCH, Speedeon's data monitoring solution, answers that question. Now you can launch personalized, trigger-based marketing strategies that drive consistent, ongoing results.

Data Monitoring | Speedeon — published by Speedeon Data

Relations

Service

Consumer Data

Speedeon's consumer data offering sources, aggregates, and verifies comprehensive consumer data across 1,000+ variables, delivered as customized packages.

ID: e_004

Source passages

definition As a top data provider, we source, aggregate, and verify the most comprehensive consumer data available anywhere. When you know exactly what your best customer looks like, you can achieve:

Consumer Data | Customized Data Packages | Speedeon.com — published by Speedeon Data

evidence With access to over 1,000+ variables, we can tailor your solution to include only the consumers and variables that are a match for your brand.

Consumer Data | Customized Data Packages | Speedeon.com — published by Speedeon Data
Service

Mover Data

Speedeon's new mover file identifies movers before, during, and after a move, refreshed daily, so brands can deliver well-timed offers.

ID: e_005

Source passages

definition Speedeon’s new mover file gives brands a plug-and-play solution for easily reaching new movers. Deliver personalized offers when people are primed to spend or switch providers.

Mover Data - New Mover Data For Business | SpeedeonData — published by Speedeon Data

evidence We refresh our new movers database daily and help you identify the top characteristics of the movers most interested in your brand right now.

Mover Data - New Mover Data For Business | SpeedeonData — published by Speedeon Data

Relations

Service

Life Event Data

Speedeon's life event data captures milestones such as engagement, marriage, parenthood, and newly single status to trigger relevant, timely offers across channels.

ID: e_006

Source passages

definition Speedeon’s Life Event data captures everything from new engagements and weddings to parenthood and living the single life. When major life events occur, our data can trigger your personalized, relevant, and timely offers to your customers, across channels.

Life Event Data | Milestone Marketing | Speedeon Data — published by Speedeon Data

evidence Consumers experiencing significant life events are primed to switch providers or enter new categories.

Life Event Data | Milestone Marketing | Speedeon Data — published by Speedeon Data

Relations

Service

Modeling & Analytics

Speedeon's modeling and analytics service applies predictive analytics, AI, and machine learning to forecast outcomes and identify high-value audiences.

ID: e_007

Source passages

definition Data modeling and predictive analytics can help you forecast future outcomes based on historical data. Uncover, understand, and influence your best customers for higher response rates and improved loyalty.

Data Modeling & Predictive Analytics Solutions | Speedeon — published by Speedeon Data

procedure We leverage the use of artificial intelligence and machine learning to build models laser-focused on your brand’s goals. Through cloning, response, lifetime value, and other predictive models, we can identify high-value audiences that will drive growth.

Data Modeling & Predictive Analytics Solutions | Speedeon — published by Speedeon Data

Relations

Service

Direct Response Agency

Speedeon's end-to-end direct response agency manages direct marketing campaigns from data sourcing and audience development through mailing, vendor management, and measurement.

ID: e_008

Source passages

definition We’ll start by analyzing your current marketing program and crafting a customized plan (we’ll walk you through all the decisions). Then we’ll put the plan into action, from strategy to mailing to measurement.

First Party Data From Direct Response Agency | SpeedeonData — published by Speedeon Data
Service

Data Hygiene & Enrichment

Speedeon's data hygiene and enrichment service cleans, updates, and appends customer files to improve accuracy and fill gaps with additional data points.

ID: e_009

Source passages

definition Send us your file and we’ll find and rectify data that’s outdated, duplicated, incomplete, or straight-up wrong. Good data hygiene practices ensure your marketing efforts reach accurate targets and generate positive outcomes.

Data Hygiene & Customer Data Enrichment Services | Speedeon — published by Speedeon Data

example With additional data, you can fill the gaps of missing contact information and build precise audiences based on new data points.

Data Hygiene & Customer Data Enrichment Services | Speedeon — published by Speedeon Data
Service

Cross-Channel Activation

Speedeon's cross-channel activation makes custom audiences available across channels, from direct mail to email to Advanced TV (CTV and OTT).

ID: e_010

Source passages

definition Speedeon makes your custom audiences available across the channels you need, so you can activate campaigns with ease.

Cross Channel Activation | Speedeon — published by Speedeon Data

example Even Advanced TV (including CTV and OTT) can be targeted to your exact high-value audiences.

Cross Channel Activation | Speedeon — published by Speedeon Data
Concept

Predictive Analytics

Predictive analytics uses historical data, artificial intelligence, and machine learning to forecast future customer outcomes and identify high-value audiences.

ID: e_011 · sameAs: https://www.wikidata.org/wiki/Q1053367

Source passages

definition Data modeling and predictive analytics can help you forecast future outcomes based on historical data.

Data Modeling & Predictive Analytics Solutions | Speedeon — published by Speedeon Data
Concept

Mover Marketing

Mover marketing reaches consumers around the time of a move, when they are primed to spend and likely to switch brands and providers.

ID: e_012

Source passages

definition Mover marketing is a strategic investment—if you reach the new neighbor faster than the competition.

Mover Data - New Mover Data For Business | SpeedeonData — published by Speedeon Data
Concept

Life Event Marketing

Life event marketing, also called milestone marketing, times offers to significant consumer life changes when customers are most receptive.

ID: e_013

Source passages

definition Our life event data can help you execute dynamic milestone marketing strategies that ping the customer at the right time.

Life Event Data | Milestone Marketing | Speedeon Data — published by Speedeon Data
Concept

Lookalike Modeling

Lookalike modeling builds models to find new prospects who resemble a brand's best existing customers.

ID: e_014 · sameAs: https://www.wikidata.org/wiki/Q55621240

Source passages

definition Need a universe of newcomers who are just like your current buyers? No problem. Inside AudienceMaker, building a custom model is so simple even the marketing intern can do it.

Digital Marketing Solutions, Business Intelligence, Data Analytics — published by Speedeon Data
Person

Gerard Daher

Gerard Daher is the founder and CEO of Speedeon Data.

ID: e_016

Source passages

definition For nearly twenty years, Speedeon’s founder – Gerard Daher – has worked hard to assemble a team of gritty, experienced and pragmatic leaders.

Grow At Rocket Speed | Work With a Top B2B Saas Company — published by Speedeon Data

Relations

Organization

Truthset

Truthset is a third-party reviewer of data accuracy whose scoring Speedeon cites as independent validation of its data quality.

ID: e_017

Source passages

evidence Truthset, the data industry’s leading review of data accuracy, agrees. Our above-average scores prove we’re up to 20% more accurate than competitors.

Data Hygiene & Customer Data Enrichment Services | Speedeon — published by Speedeon Data
Service

Digital Audiences

Speedeon's digital audiences are pre-built and custom audiences accessible through data marketplaces like LiveRamp, Growth Channel, and Cadent, and activated across 60+ destinations.

ID: e_018

Source passages

definition Tap into trusted audiences through data marketplaces like LiveRamp, Growth Channel and Cadent. Or build custom audiences inside AudienceMaker and activate instantly across 60+ destinations.

Digital Marketing Solutions, Business Intelligence, Data Analytics — published by Speedeon Data

Relations

Taxonomy

Seasonal Digital Audiences

Seasonal Digital Audiences is Speedeon's set of ready-made occasion-based audience guides, including Back to School, Holiday, New Year's, Movers, and Political.

ID: e_019

Source passages

definition From predictive models to pre-built segments, Speedeon makes it easy to activate trustworthy audience data wherever and however you market.

Activate Trusted Digital Audiences Across Every Channel — published by Speedeon Data

Relations

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