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POLITICAL AUDIENCES

Reach the Right Voters With Data That Goes Deeper Than Party

Target voters, donors, and civically engaged audiences across every channel—using segments built on real behavior, real beliefs, and real geography.

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AUDIENCE CATEGORIES

From the Ballot Box to the Mailbox—Explore Campaign-Ready Audiences for Every Race

Voters & Party Affiliation
  • Likely Voters
  • Swing Voters
  • Independent Party Supporters
  • Republican Voters
  • Democratic Voters
  • Libertarian-Leaning Voters
Political Donors & Giving Profiles
  • High-Dollar Democratic Donors
  • Liberal Cause Contributors
  • High-Net-Worth Democratic Households
  • High-Dollar Republican Donors
  • Conservative Cause Contributors
  • Recurring Donors by Party
Issues & Policy Positions
  • Public Healthcare Supporters
  • Minimum Wage Supporters
  • Socially Liberal Households
  • Women’s Rights Advocates
  • Socially Conservative Households
  • Socially Moderate Households
News & Media Habits
  • Ben Shapiro Show Listeners
  • Joe Rogan Listeners
  • Digital News Subscribers
  • The Daily Podcast Listeners
  • Current Events & World News Readers
  • Real-Time Social News Engagers
Civic & Community Identity
  • Labor Union Households
  • Active Military Supporters
  • Humanitarian Aid Donors
  • Military Veteran Households
  • Faith-Based Community Givers
  • Environmentally Engaged Households
Generation & Life Stage
  • Gen Z Voters
  • Gen X Households
  • Baby Boomer Voters
  • Millennial Voters
  • Late Boomer Voters
  • Senior Voters Age 75+
Occupation & Economic Identity
  • Farming & Agricultural Households
  • Gig & Freelance Economy Workers
  • College-Educated Households
  • Skilled Trades Workers
  • Retired Voters
  • Social Services & Community Workers
Geography & District Targeting
  • Battleground State Residents
  • Rural Voter Households
  • Suburban Swing District Households
  • Congressional District Audiences
Ready to Start Your Campaign?

The audiences above are already mapped and waiting on the LiveRamp Data Marketplace and on Growth Channel

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Discover all our high-performing audiences in one place—perfect for smarter targeting and faster planning.

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