A national hardware retailer (the “Retailer”) with franchise locations had been running a new mover program utilizing a national shared mailer with 20+ other companies. This program targets people who have recently moved, typically within 3-5 days of their move, but does not afford much flexibility as it is a one-size fits all approach.
The Retailer needed a solution that would enable them to effectively target new movers around their locations as well as provide different offers based on specific segmentation criteria.
Download the complete case study to find out how the Retailer was able to support specific needs of each segment and franchise.
