12 Direct Mail Testing Ideas & Trends for Marketers in 2026
Consumer buying habits have drastically changed more this year than in recent history – not only in what they buy,
Consumer buying habits have drastically changed more this year than in recent history – not only in what they buy,
The most successful marketing campaigns utilize data to nail the audience, the offer and the timing. But too often marketers
In today’s omnichannel world, it’s no longer enough to hit a mailbox and hope for a response. Marketers are realizing
Milestone marketing leverages the power of human-centric storytelling, tapping into customers’ emotions and needs. This is important because nowadays it’s
Happy New Year – welcome to 2025. The beginning of the year is a good time for strategic planning conversations,
If you’re a brand considering launching the direct mail channel or it’s a new role in your career, this 10-point
Let’s start with perspective. 60,000 people move every day. New movers spend an average of $9000 and make more than
You may have heard about the success other brands have had marketing to new movers. In fact, some brands have
The key to success in this new environment is a shift from growth through acquisition at all costs to a
Over the course of the next few blog posts, we’re going to show you different new mover strategies deployed by