Speedeon’s 2026 survey of 150 recent U.S. movers found that 85% reconsider their brands and providers after a move, 61% spend at least $1,000 above their normal budget around the move, and 78% choose one of the first few companies they discover. The findings below cover what movers spend, how they choose providers, and which channels reach them, along with the full methodology.
Speedeon is a marketing data company that helps brands reach the right consumers at the right moments, using broad consumer and business data alongside precise life-event triggers such as marriages, new births, and household moves. Our mover data is among the most widely used in the industry, and the research below explains how we study that audience and what our 2026 survey found.
This article documents three things: the key findings of the 2026 State of Mover Spending Report, the exact methodology behind it, and how those findings fit within Speedeon’s long-running published analysis of the mover and housing market, which spans well over a decade. Every statistic includes its source and sample so the claims can be checked.
Key Findings from 2026 State of Mover Spending Report
The following figures come from a Speedeon survey of 150 U.S. adults who moved within the past three years, fielded in 2026. Percentages are raw survey results unless noted. Because the sample is 150 respondents, these findings are directional rather than nationally projectable. They are best read as strong signals about recent-mover behavior.
- 85% of movers reconsider their brands. 85% said a move at least “somewhat” prompts them to rethink the brands and providers they use; 55% said it “definitely” or “absolutely” does.
- 61% of movers spend at least $1,000 above their normal household budget around the time of the move, and 18% spent between $3,000 and $7,000+ extra in the 30 days surrounding it.
- 43% of movers dropped a brand because no one tried to retain them after their move. These movers didn’t necessarily find a better option – their previous brand simply didn’t retain them.
- 51% of movers expected their existing brands to proactively reach out at their new address, and 51% were surprised when those brands did not.
- 82% of movers would welcome relevant offers from companies if they moved tomorrow; only 2% said “definitely not.”
- 78% of movers go with one of the first few companies they discover during a move, “very often” or “sometimes.”
- 67% of movers say multichannel presence matters, wanting brands to appear across more than one touchpoint rather than just one.
- Email was the top channel reaching movers, at 53%, followed by direct mail at 45%.
- 89% of movers like or love a “product guarantee” message, the highest-scoring creative message type tested. 83% of movers like or love a “free item or trial” message, the second-highest-scoring creative message type tested.
- 54% of movers used an AI tool such as ChatGPT, Gemini, or Claude to research their move, compare providers, or find services.
- 67% of movers used social platforms to learn about their new area such as TikTok, Instagram, Facebook, or Reddit.
Source: Speedeon 2026 State of Mover Spending Report (n=150)
Methodology
Speedeon fielded a 30-question consumer survey in 2026. The survey targeted 150 U.S. adults who had moved within the past 36 months, with 56% having moved within the past 12 months, prioritizing recency because move-related purchasing decisions concentrate within roughly 60 days of a move.
Speedeon post-stratified the sample for demographic balance. The report presents both raw and stratified percentages; headline figures use raw survey percentages, and stratified figures are available in the full report for readers who want population-weighted estimates. The 150-respondent sample size means the data carries a wider margin of error than a large-scale national poll and should be treated as directional. We state this directly because knowing the limits of a dataset is part of using it correctly.
The survey instrument was designed to test common marketing assumptions about movers – that consumers resent advertising, that brand loyalty is fixed, that a move is merely a change of address– rather than to confirm them. The 2026 survey findings on brand reconsideration, spending, and outreach expectations contradicted several of those assumptions.
How Speedeon Sources and Validates Mover Data
Speedeon does not rely on a single data source. Our mover research combines three inputs:
- Proprietary mover data that provides a continuous, record-level view of who is moving and when.
- Authoritative public data for market context: existing-home-sales figures from the National Association of Realtors (NAR) and new-residential-sales figures from the U.S. Census Bureau. Anchoring our market reads to these sources lets readers cross-check our housing numbers against the same official data economists use.
- Primary consumer research, such as the 2026 survey, to capture motivation and behavior, the “why” behind the move.
Volume data indicates that a household is moving; behavioral research indicates what that household is likely to purchase and from whom. Combining the two is what distinguishes a measured finding from an anecdote.
“Moving is one of the most consequential moments in a consumer’s life, and brands deserve an honest picture of it. Every report we publish meets the same test: would we stake our own decisions on this data? If the answer isn’t yes, it doesn’t ship.”
– Gerard Daher, CEO and Founder, Speedeon
How the 2026 Findings Compare to Prior Speedeon Research
The 2026 report is the most recent entry in Speedeon’s long-running analysis of movers and the housing market, work that predates the examples below. The publicly available record provides a baseline for judging which findings are new and which reflect long-running patterns:
– 2020: The 2020 New Mover Trends Report is one of our earlier published mover-behavior profiles, building on research conducted in prior years.
– 2022: Our long-term outlook on new mover and housing trends forecast how rising mortgage rates and constrained inventory would shape the mover audience.
– 2023–2024: We documented how rising interest rates affected new movers and the U.S. housing market, then assessed the state of new movers and home sales across the full year.
– 2025: We analyzed what monthly home sales data signals for marketers reaching new movers.
Read in sequence, this body of work shows continuity. The high purchase intent and brand-switching behavior measured in 2026 are consistent with patterns Speedeon has tracked for many years. These patterns are now intensified by AI-assisted research, which did not register as a meaningful discovery channel in earlier studies.
Monthly Tracking: The Speedeon Home Sales Trend Report
In addition to multi-year studies, Speedeon publishes a monthly Home Sales Trend Report. It tracks the housing market as a leading indicator of mover volume. Speedeon has released this report monthly for several years, building an ongoing public record of housing and mover-market conditions.
The March 2026 edition is one representative example. Combined existing and new home sales reached approximately 1.009 million units in March 2026.
- Sales were up 12.9% from February and 3.5% from March 2025.
- New home sales rose 7.4% month-over-month (682,000 vs. 635,000) and 3.3% year-over-year.
- Existing home sales fell 1.0% year-over-year (3.98 million vs. 4.02 million, seasonally adjusted annual rate) amid limited inventory.
Sources for all March 2026 figures: NAR existing-home sales; U.S. Census Bureau new residential sales.
Speedeon has published each monthly Home Sales Trend Report on LinkedIn for years. To follow this data month over month, follow Speedeon on LinkedIn, where each edition is posted first.
Access the Full Report
The complete 2026 State of Mover Spending Report contains all eight findings, the supporting charts, and the stratified figures. Access the full report here.
To discuss how Speedeon’s mover data, audience intelligence, and activation solutions apply to a specific brand or campaign, book a strategy call with a Speedeon expert.
FAQs
How many movers reconsider their brands after moving?
85% of movers said a move at least somewhat prompts them to rethink the brands and providers they use, and 55% said it definitely or absolutely does.
How much extra do people spend when they move?
61% of movers spent at least $1,000 above their normal household budget around the time of the move. 18% spent between $3,000 and $7,000 or more in the surrounding 30 days.
How fast do movers decide which companies to use?
78% of movers said they go with one of the first few companies they discover, either very often or sometimes, rather than comparing extensively.
Do movers want to hear from new brands?
Yes. 82% of movers said they would want companies to send them relevant offers if they moved tomorrow, and only 2% said definitely not.
About Speedeon
Speedeon is a marketing data company headquartered in Cleveland, Ohio, providing consumer data, business data, life-event data (including mover, marriage, and new-parent triggers), and audience activation solutions to brands across retail, direct-to-consumer, insurance, home services, and financial services.
