The performance of any marketing campaign hinges on audience targeting. While data promises smarter insights and better precision, the reality paints a different picture. Many great marketing ideas cripple halfway through or arrive at the party a little too late because of poor targeting.
This year, Speedeon surveyed 76 marketing professionals across different industries to gain a deeper insight into the roadblocks they face in pulling off great campaigns and their expectations from data modeling services in achieving it. The majority opinion, ironically, revealed that the gap between strategy and execution lies in the data resources – the very tools that promise to bring you better results.
Interestingly, 60% of respondents highlighted a lack of internal data sources as the #1 challenge despite noting high data sophistication. So, if your agency is ‘well-resourced’ and still struggling for results, you are not alone.
Speedeon’s 2025 Audience Targeting Report
Our 2025 Audience Targeting Report, packed with insights, details how outdated platforms, siloed systems, and a lack of integration capabilities can create friction and delay, ultimately preventing campaigns from reaching their full potential. Add to that, technical hurdles in predictive audience modeling continue to compromise both strategy and execution.
What marketers, especially direct mail marketing agencies, need is simplicity, an all-in-one platform that helps them gain insights and build models faster. Designed with speed, ease, and agility at its core, Speedeon’s AudienceMaker helps teams to build predictive models in hours instead of weeks, enrich audiences in real time, and activate campaigns across channels without relying on technical heavy-lifting. With AudienceMaker, marketing teams can finally materialize what they envision and get to market before the moment passes.
The findings from this report have also gained attention in the media. Speedeon’s 2025 Audience Targeting Report was featured in EIN News and Fox4KC, highlighting the industry’s interest in the growing challenges and opportunities around data-driven marketing.
