12 Direct Mail Testing Ideas & Trends for Marketers in 2026
Consumer buying habits have drastically changed more this year than in recent history – not only in what they buy,
Consumer buying habits have drastically changed more this year than in recent history – not only in what they buy,
Last week, Speedeon brought together some of the brightest minds in marketing, data, and technology to explore how brands can
The USPS has announced another round of postal rate increases, effective July 13, 2025—and while the changes may appear modest
The ability to test and learn across various marketing channels and the ability to adapt to the ever-changing environment will
One way to capture information is through leveraging the Call-to-Action (CTA) and the offer that will appear on the mail
If you’re a brand considering launching the direct mail channel or it’s a new role in your career, this 10-point
The presidential election season is synonymous with an overwhelming surge in political advertising spend, predominantly across digital and television platforms.
It makes sense to think that direct mail is a thing of the past. Nowadays, people’s lifestyles are often defined
Direct mail is one of the most effective ways to reach your potential customers and influence their buying decisions. But,
Retailers deal with a diverse audience. After all, no two shoppers are alike. However, predictive models built with audience segmentation