Speedeon Data audiences are now available directly within Cadent, putting our 1,000+ high-performing, people-based segments on the shelf for media buyers to activate across connected TV, linear, programmatic, video, and digital channels – all from a single platform.
This is a meaningful expansion of where and how brands can put Speedeon data to work. Across direct mail, digital display, programmatic, and other channels, Speedeon has powered effective campaigns for years.
Cadent now extends those same people-based segments onto the screens where Americans direct the most attention: the living-room TV, the streaming app, and the connected device. This overview explains what the partnership unlocks and why Cadent’s video-first platform is a natural fit for our audiences. It also covers the timely opportunities it opens up right now.
Why Cadent – and Why Now
Most activation platforms prioritize digital first, with TV bolted on. Cadent is the opposite: it’s built to unify linear TV, connected TV (CTV), programmatic, and digital video in one place. Advertisers can reach audiences across every screen without juggling separate vendors for each.
That video-first DNA is exactly what makes this partnership exciting. Cadent is an AI-native predictive advertising platform that uses real-time machine learning to match audiences to impressions and forecast campaign outcomes, backed by:
- A unified view of audiences across 125 million U.S. households and 1.8 billion devices for household-level, cross-screen reach
- 150+ direct publisher connections across CTV and digital, with 100% MFA-free (made-for-advertising-free) inventory
- Real-time, AI-driven prediction and optimization across linear TV, CTV, programmatic, and digital
- Industry recognition as a Frost & Sullivan DSP Leader and a Digiday Media Award winner for Best AdTech Platform
For Speedeon audiences, this means our segments can now drive the kind of premium, full-screen, sight-sound-and-motion campaigns that television does best. TV used to be a blunt instrument – buy a show, hope your audience is watching. We’ve already moved past that point: precision audience-based TV targeting has matured over several years, and this partnership builds on that momentum.
Bringing Speedeon’s people-based audiences for TV into Cadent adds a new source of high-quality, validated audiences to a platform built for exactly this. Brands can now reach a specific, qualified household on the biggest screen in the house.
A Better Fit for the Way Brands Actually Buy Video
Cadent’s predictive platform serves verticals that depend on both scale and precision. These include retail, financial services, education, and direct-to-consumer. That makes it a strong home for a wide range of Speedeon’s audiences. These span life-event triggers (including pre-movers and new parents), lifestyle and interest categories, purchase propensities, and intent-based digital signals. All independently validated by Truthset for accuracy:
- Retail and DTC brands can layer Speedeon consumer segments onto CTV and linear TV. What follows is a measurable rise in awareness and foot traffic.
- Home and subscription services can reach households at the moments they’re most likely to sign up, switch, or upgrade. Using the same people-based precision on TV that they’re used to in digital and direct mail.
- Financial services and education advertisers can combine television’s reach with household-level targeting to move both brand and performance metrics.
The common thread: brands finally have the reach of television and the precision of people-based data working together. With Speedeon on Cadent, there’s no longer a trade-off.
Well-Timed for the Season Ahead
Beyond always-on retail and subscription use cases, this partnership lands right before three of the highest-intent windows on the calendar. Each one tailor-made for video:
- Back-to-school (late summer): Reach parents, students, and households in shopping mode with Speedeon’s back-to-school audiences as the season ramps up.
- Political & the midterm elections (this fall): With the 2026 midterms approaching, TV and CTV remain the most powerful persuasion channels. Speedeon’s political audiences – spanning likely and swing voters, donor profiles, issue positions, and battleground districts – can reach the right households via addressable TV and streaming. (See our midterm election audience targeting best practices.)
- Holiday (year-end): Reach gift-buyers and seasonal shoppers when purchase intent peaks with Speedeon’s holiday audiences. Delivered with the impact of premium, full-screen placement.
Self-Service Activation, Backed by the Audience Desk
As with all Speedeon partnerships, this one is built for flexibility. Media buyers working in Cadent can browse and activate Speedeon audiences directly. But they also get access to the Speedeon Audience Desk, our team of data and campaign strategists who can help:
- Identify the best audiences for specific campaign goals
- Design test-and-learn strategies for TV and cross-screen
- Build custom segments using predictive modeling, voter file overlays, or first-party data
- Optimize performance based on real results
You get the speed of on-the-shelf activation plus the guidance of specialists who know how to make audiences perform.
Ready to Get Started?
As Phil Ripperger, VP of Digital Strategy at Speedeon, put it: brands and agencies need audience solutions that keep pace with where media is heading. This is especially true as CTV and total video become central to every omnichannel strategy. Bringing our audiences into Cadent puts proven, performance-ready segments directly in front of the buyers who need them most.
If you’re buying through Cadent, Speedeon audiences are available to activate now. Reach your audience across linear TV, CTV, programmatic, and digital.
- Explore Speedeon’s digital audiences for retail, political, seasonal, and life-event segments
- Learn more about the Cadent Platform: cadent.com
- Read the full partnership announcement here: press release
- Contact the Speedeon Audience Desk at audiencedesk@speedeondata.com for personalized recommendations and custom audience builds.
Together, Speedeon and Cadent make it easier than ever to activate people-based audiences for TV across the most powerful screens in advertising.
Speedeon is a marketing data company helping brands reach the right consumers at the right moments. We specialize in high-quality consumer, life-event, mover, and political data. Speedeon audiences are available across leading activation platforms, now including Cadent for TV, CTV, and digital video. Connect with our Audience Desk to build your next campaign.
