When challenged to grow the business at a greater rate, many growth marketers decide to crank up the dial on

Planning marketing campaigns should be exciting and fun. This guide will help you through the planning process to ensure that

I spend a lot of time talking with smart marketers about the power of direct mail. The thing is: When planned

Observation – There is talk about the USPS shutting down due to a lack of volume and revenue. Thought – This isn’t

Among experienced direct marketing professionals, effective direct mail campaigns are comprised of three main components: Targeting to get your message into

I recently returned from a trip to Minneapolis for The Print Event. This event was full of masterclasses, panels, presentations and

According to Forbes, U.S. advertisers spend $167 per person on direct mail to earn $2,095. That’s 1,300% return on investment.