Your Direct Mail Audience Shouldn’t Stop at the Mailbox

For a limited time, qualifying Speedeon direct mail audiences can keep working across digital channels at a $0 Speedeon audience CPM.

Marketers shouldn’t have to choose between reaching the right audience online or offline. And throughout 2026, Speedeon has been making it easier to put the same audience strategy to work across both.

This year, we’ve expanded access to Speedeon’s syndicated audiences across major digital marketplaces, including LiveRamp, Cadent and Growth Channel. We’ve also been working directly with advertisers to develop custom audiences and predictive models that can be activated digitally as well as used for offline campaigns like direct mail.

We’ve seen firsthand how valuable it can be when the audience doesn’t change just because the channel does.

So this fall, we’re giving more advertisers a reason to try it.

Buy the Audience for Direct Mail. Use It Digitally for $0 CPM.

For a limited time, advertisers who purchase a qualifying Speedeon audience for direct mail can also activate that same audience across participating digital platforms at a $0 audience CPM through December 31, 2026.

You purchase the audience you need for your direct mail campaign, and we’ll push it to your digital account so you can continue reaching that audience throughout Q4 without paying an additional audience CPM to Speedeon.

One audience. More channels. No added digital data fee.

The offer can apply to qualifying audiences including:

• Speedeon syndicated audiences
• Custom-built audiences
• Predictive modeled audiences
• Mover and life event audiences

Media costs and applicable platform fees still apply. The Speedeon audience CPM is $0 through the end of the year.

One Audience Across More of Your Marketing Channels

You’ve already done the work to identify the right people. Why use that audience in only one channel?

The same household that receives your mailpiece may also be streaming TV that evening, browsing on a laptop, watching video on a phone or listening to digital audio on the way to work.

Using the same audience foundation across channels gives you a more consistent way to decide who you want to reach. Instead of developing one targeting strategy for direct mail and another for digital, you can put the work you’ve already done identifying the right consumers to use across more of your campaign.

And when you’ve invested in a highly specific custom audience or predictive model, there’s even more reason to put that intelligence to work beyond a single channel.

Pick your people. Reach them in the mailbox. Then keep that audience working across digital.

Predictive Audiences Can Sharpen Precision Further

For advertisers with first-party data, Speedeon can go beyond selecting a predefined audience segment.

We can use your customer or responder data to identify the characteristics associated with your strongest customers,build a predictive model and create a prospect audience designed to find more consumers who share those characteristics. Oh yeah, and it doesn’t take weeks thanks to the sophistication of predictive modeling in AudienceMaker. In fact, the entire modeling process can happen within a day, ready to reach your highest-value prospects across channels fast.

That audience can then serve as the foundation for both direct mail and digital activation.

The result is a simpler way to think about targeting. Start by identifying the people most worth reaching. Then determine all the places you can reach them.

Why Precision Matters More When Competition Increases

There’s another reason this is an especially good time to put that approach to work.

Q4 is always competitive, but 2026 brings the added pressure of a major election year. Political spending can push digital media costs even higher as campaigns compete for inventory. In the mailbox, the challenge is different: increased political mail means brands are competing for attention in an already-busy holiday season.

That doesn’t mean brands should pull back during one of the most important buying seasons of the year. It means precision matters even more.

When digital impressions cost more and share of voice in the mailbox is harder to earn, wasted reach becomes especially painful. Strong targeting helps make sure your budget is focused on the consumers who are most likely to matter.

For advertisers navigating that added competition this fall, extending one carefully crafted audience across direct mail and digital can help you get more mileage out of the targeting work you’ve already done.

Better Audiences. More Ways to Put Them to Work.

If you already have a Q4 direct mail campaign planned, this is an opportunity to see what happens when that same audience follows your strategy into digital.

And if you’re still determining exactly who should make the cut, we can help with that, too. Speedeon can work with you to select an existing audience, build a custom audience or develop a predictive model around your campaign goals.

Purchase your qualifying audience for direct mail by November 1, 2026, and we’ll make that audience available for qualifying digital activation at a $0 audience CPM through December 31, 2026.

CLAIM THE Q4 $0 CPM OFFER