Happy New Year – welcome to 2025. The beginning of the year is a good time for strategic planning conversations, and we hope you include more event-based triggered marketing plans in your vision for 2025!
The buying landscape is evolving, and there’s a pressing need for a human-centric approach to marketing. This means marketers need to connect with customers at a much deeper level that reflects a nuanced understanding of their situation, needs, and preferences.
With Speedeon’s event-based triggered marketing solutions, you can celebrate your customers’ highs and support them in their lows by delivering personalized, timely experiences that resonate with their emotions and enhance their journey.
What is Event-Based Trigger Marketing?
“Triggered marketing” is when you reach out to customers following a specific event or action in their lives. It is a highly targeted, time-bound, and personal strategy where the advertisement is directly related to a milestone in a customer’s life. So, instead of targeting prospects randomly, you wait for the right time to engage and acquire them with relevant messaging!
In event-triggered marketing, you message customers when they go through a major life event. By leveraging customer data with data monitoring, you can keep track of your customer’s movements and set up ‘triggers’ based on their demographic and lifestyle data.
How It Can Help You in 2025!
As each year passes, departments are shrinking while workloads grow. So, it’s time for marketing teams to step up their ‘work smarter, not harder’ game. The easiest way to maximize your outreach with minimal effort is through effective trigger marketing campaigns.
Event-based trigger marketing events are effective because, in these important moments, the prospects are actually ready to spend. There’s a greater chance of them engaging with your brand and considering your products because there’s a pressing need for a solution.
It is also cost-effective and can elevate your brand awareness and customer experience. The best part is that these marketing actions can be automated – campaigns are easy to plan and implement and are an opportunity to have the biggest impact with the least amount of effort.
4 Customer Life Events that Garner More Engagement
Event-triggered marketing can be applied to various situations in a customer’s life. Some of the most common events that can be identified as key turning points, propelling major purchase decisions are,
1 – Moving to a New Home
People who move homes whether within the state or across states will be making several key decisions. They are in the market already! Beat your rivals and reach them quickly to acquire a loyal customer with mover data.
2 – Giving Birth
New or soon-to-be parents often deal with an overwhelming list of things to buy that revolves both around the baby as well as themselves. A heartwarming message explaining how you can help might be just what they are looking for.
3 – Getting Married
Weddings are a billion-dollar industry in the U.S. and it’s not just the wedding services that benefit from it. Engaged or newly-married couples are constantly on the lookout for services that can complement their new life.
4 – Retirement
An often overlooked event is retirement where senior citizens focus on planning their lives ahead with finance management, health care, travel arrangements, leisure activities, and even a new home.
Besides these, event triggered marketing can also focus on days like Black Friday, Mother’s Day, or Valentine’s Day when your prospects are primed to spend.
If you are looking to implement marketing triggers and aren’t sure where to start, our life event data relates to consumers experiencing major changes. Our data regarding fitness, nutrition, and wellness can also help you as you engage consumers making healthy choices.
Implementing Trigger Marketing Campaigns
Event-triggered marketing messages need to be very specific, the key is to segment your target audiences based on their demographic and behavioral data. This segmentation will ensure that you are sending the most relevant offers at the most opportune times.
Then, you also need to identify the key events that you will target based on your product and customer profiles. Once you have pinpointed the critical moments, you can focus on how to leverage data to implement the campaign.
How to Use Triggered Marketing Data
Data is essential to ensure the relevance of your triggered marketing messages. When planning your campaigns, use the data to help you determine your messaging. By using information gathered from data, you can craft tailored messages that resonate with your audience at the right moment, increasing the chance of engagement and conversion. Event-based marketing content can be sent to a large number of people per month.
Don’t worry about over-communicating. All campaigns have built-in suppression levels to ensure communication is timely and spread out evenly among your target audience. Ultimately, it’s about letting the data work for you to identify the best targets for your products and services.
Maximize Impact with Automation
It’s also important to note that trigger marketing is time-sensitive. Correct timing will ensure your message is relevant and generate positive attention. Speedeon’s solutions like DATAWATCH Intel and DATAWATCH Intent will give you this crucial piece of information to release your offer on time. They are also quintessential for marketing automation, which is vital for growth – and helps avoid repetitive marketing tasks.
By automating your event-triggered marketing campaigns, you can ensure that your message reaches the customers right when the event takes place. It is also possible to set multiple touchpoints to keep the customer engaged with a series of messages. All you have to do is set up the triggers and have relevant messaging in place. Brands can also utilize cross-channel activation to reach audiences across multiple channels.
You can run automated triggered marketing campaigns however you want them to and include multiple touches for responders and non-responders. If you’d like to learn more about this feature or AudienceMaker in general, please contact [email protected]. We’ll help you design a highly effective automated trigger marketing strategy based on your target audience.
Enjoyed this piece on event-triggered marketing? Then you might find these topics interesting too!
- Your Guide to Trigger Marketing in 2025 (+ Cool Examples)
- New Mover Marketing: Why Movers Are a Key Target for Home-Focused Brands
- Best Customer Retention Strategy Yet? Using Life Event Data To 10X Response Rates
