When people move, they spend. A lot. Whether it’s buying furniture, setting up internet service, or finding a new go-to coffee shop, recent movers are making decisions that businesses can’t afford to ignore. Keeping up with home sales trends gives marketers a powerful advantage—because knowing who’s moving and when can mean the difference between a missed opportunity and a well-timed sale.
Let’s break down the latest housing market data and what it means for brands looking to reach high-intent consumers at the perfect moment.
Home Sales Trends: January 2025
Existing Home Sales
- 4.08 million homes sold (a 4.9% dip from December 2024)
- 2.0% increase over January 2024
- Median sales price: $396,900
- Inventory: 3.5 months
New Home Sales
- 657,000 homes sold (10.5% drop from December 2024)
- 1.1% lower than January 2024
- Median sales price: $446,300
- Inventory: 9 months
The big picture? Home sales saw a 15.6% overall decline from December, but numbers remain steady compared to last year. With mortgage rates still high and home prices climbing, the market presents challenges for buyers—but for brands looking to connect with movers, the opportunities are still huge.
Why Marketers Should Pay Attention
Despite shifts in the market, movers remain one of the most valuable audiences for brands across industries. Whether it’s financial services, home improvement, or subscription-based services, movers are making high-impact buying decisions every day. The secret to tapping into this audience? Timing.
The Power of Accurate Mover Data
Reaching movers at the perfect moment dramatically boosts engagement and conversions. Here’s how Speedeon’s mover data helps brands stay ahead:
✅ Early Identification – Spot potential movers before they even start packing. This lets brands connect before major purchasing decisions happen.
🎯 Precision Targeting – No wasted ad spend. Speedeon’s data zeroes in on verified, high-intent movers, ensuring campaigns reach the right people at the right time.
📲 Cross-Channel Activation – Movers aren’t just checking their mailboxes—they’re online, streaming content, and scrolling through social feeds. Accurate data means you can engage them wherever they are.
Turn Insights into Action
Brands that integrate mover data into their strategy see stronger results—because they’re reaching consumers when they’re most likely to buy. Whether you’re targeting first-time homebuyers, renters making a big move, or homeowners settling into a new space, having the right data at the right time is a total game-changer.
Want to put mover insights to work for your brand? Speedeon’s data solutions help businesses connect with movers in the moments that matter most. Let’s talk about how we can help you drive smarter marketing campaigns. Book a call with one of our experts here!
