Using Life Event Customer Profiling for Smarter (And Timely!) Marketing
Marketers have long known the importance of segmentation and messaging. But there’s another equally critical lever that often goes overlooked:
Marketers have long known the importance of segmentation and messaging. But there’s another equally critical lever that often goes overlooked:
The USPS has announced another round of postal rate increases, effective July 13, 2025—and while the changes may appear modest
Reaching consumers is easy. But, reaching the right ones? Not so much. Not without the right tools. There’s no doubt
Many marketers have found the value in targeting movers. After all, consumers spend an average of $9,000 within three months of moving, so why not capitalize on this period of elevated spending?
The ability to test and learn across various marketing channels and the ability to adapt to the ever-changing environment will strengthen your ability to target, acquire, and retain the correct consumer at the correct time with the correct offer, resulting in a more profitable campaign.
From intent-based content personalization to measuring ROI, data plays a critical role in all aspects of marketing today. However, marketers often face
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