
What is Customer Milestone Marketing and Why It Matters?
Milestone marketing leverages the power of human-centric storytelling, tapping into customers’ emotions and needs. This is important because nowadays it’s
Milestone marketing leverages the power of human-centric storytelling, tapping into customers’ emotions and needs. This is important because nowadays it’s
Happy New Year – welcome to 2025. The beginning of the year is a good time for strategic planning conversations,
Discover how intent data is revolutionizing customer acquisition in 2025. Learn to connect with high-value prospects efficiently with our expert 5-part email series—your roadmap to smarter, data-driven marketing strategies.
One way to capture information is through leveraging the Call-to-Action (CTA) and the offer that will appear on the mail piece to direct the consumer to transact in a meaningful way. The CTA is the desired end goal, like “Shop with Savings” or “Call Today!” whereas the offer lends itself to the hook or rather, the tracking component in your direct mail piece.
Discover how intent data is revolutionizing customer acquisition in 2025. Learn to connect with high-value prospects efficiently with our expert 5-part email series—your roadmap to smarter, data-driven marketing strategies.
The most successful marketing campaigns utilize data to nail the audience, the offer and the timing. But too often marketers rely on static “facts”. This person is a parent. This person has a child. We’re talking about trigger marketing programs.
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