CLEVELAND, February 11, 2019 — Speedeon Data, a leading data solutions provider and database marketing firm, has recently hired Tom DeFloria as SVP of Business Development & Strategic Partnerships. Tom’s primary focus at Speedeon Data is to forge alliances with Direct Marketing Agencies and Marketing Service Providers and collaborate on data-driven solutions serving end clients.
“We are excited to have Tom join our growing team at Speedeon Data,” remarked Gerard Daher, Speedeon Data Chief Executive Officer. “As our industry continues to evolve, the growing demand for data is increasingly being supplied through the agency market, data management platforms and other distribution channels. Now more than ever, building the right alliances is critical to our success. Tom’s experience and commitment to client success will enable Speedeon Data to establish valuable relationships with agencies and service providers, while gaining access into important new markets.”
With over 15 years of sales and sales leadership experience, Tom possesses significant industry expertise across traditional direct and digital data-driven marketing solutions. More recently, his focus has been on digitizing offline assets while developing coordinated channel strategies that combine offline with online worlds from a data perspective.
“I’m thrilled to join the Speedeon Data team to help bring our leading data and analytical capabilities to market through valued Indirect Partners,” remarked Tom. “Speedeon has developed a compelling client-centric business model, where data is only a component of what we do for marketers. Speedeon’s data solutions shine in metric-driven marketing environments. I’m eager to create lasting relationships and implement innovative, data-centric marketing programs that produce successful results for our indirect partners as well as their end clients.
Prior to joining Speedeon, Tom spent 13 years at Infogroup producing a successful track record across all phases of business development and sales management while specializing in building scalable, ROI-backed, data-driven solutions. Tom has an MBA and also earned a Bachelor’s of Business Administration from Westminster College.
About Speedeon Data:
Since 2008, Speedeon Data has been enabling leading brands to achieve remarkable success through data-driven insight, impactful customer engagement, and measurable omni-channel marketing deployment. Through its robust data management platform, Speedeon Data enables clients to maximize their return on marketing investment by utilizing the highest quality lifestyle, life stage and customer identity data in the development of custom solutions, including data enhancement, advanced data segmentation and predictive modeling, digital and other direct marketing deployment strategies.