An Intro to Intent-Based Marketing & Buyer Intent Data
You’ve probably encountered plenty of instances – while scrolling through social media – where an ad for exactly what you
You’ve probably encountered plenty of instances – while scrolling through social media – where an ad for exactly what you
In today’s competitive market landscape, marketers are constantly seeking innovative ways to gain an edge and enhance the effectiveness of their campaigns. One often-overlooked yet powerful tool in the marketer’s arsenal is weather data insights. By tapping into long-run temperature and precipitation averages sourced from the NOAA Climate Normals dataset, marketers can unlock a wealth of valuable information to tailor their strategies and drive better results. In our latest blog article, we delve into the potential of climate intelligence and how weather data insights can supercharge your marketing strategy. Stay tuned to discover how you can harness the power of weather data to optimize your campaigns and stay ahead of the competition.
Milestone marketing leverages the power of human-centric storytelling, tapping into customers’ emotions and needs. This is important because nowadays it’s
Happy New Year – welcome to 2025. The beginning of the year is a good time for strategic planning conversations,
Discover how intent data is revolutionizing customer acquisition in 2025. Learn to connect with high-value prospects efficiently with our expert 5-part email series—your roadmap to smarter, data-driven marketing strategies.
One way to capture information is through leveraging the Call-to-Action (CTA) and the offer that will appear on the mail piece to direct the consumer to transact in a meaningful way. The CTA is the desired end goal, like “Shop with Savings” or “Call Today!” whereas the offer lends itself to the hook or rather, the tracking component in your direct mail piece.
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