More posts from
Justin Nelson
african american woman using smart phone

Leveraging Climate Intelligence: How Weather Data Insights Can Supercharge Your Marketing Strategy

In today’s competitive market landscape, marketers are constantly seeking innovative ways to gain an edge and enhance the effectiveness of their campaigns. One often-overlooked yet powerful tool in the marketer’s arsenal is weather data insights. By tapping into long-run temperature and precipitation averages sourced from the NOAA Climate Normals dataset, marketers can unlock a wealth of valuable information to tailor their strategies and drive better results. In our latest blog article, we delve into the potential of climate intelligence and how weather data insights can supercharge your marketing strategy. Stay tuned to discover how you can harness the power of weather data to optimize your campaigns and stay ahead of the competition.

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track direct mail campaign on phone

Direct Mail Analytics: 5 Ways to Track Direct Mail Campaigns

One way to capture information is through leveraging the Call-to-Action (CTA) and the offer that will appear on the mail piece to direct the consumer to transact in a meaningful way. The CTA is the desired end goal, like “Shop with Savings” or “Call Today!” whereas the offer lends itself to the hook or rather, the tracking component in your direct mail piece.

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