Brandon Mathias, Author at Speedeon

consumers shopping targeted using predictive models

Fast Predictive Modeling for Direct Marketing Agencies (Take MINUTES – Not Weeks!)

Predictive modeling is a priority for marketing teams because it is indispensable for identifying your ideal customer(s), customizing marketing messages

life event customer profiling family with baby

Using Life Event Customer Profiling for Smarter (And Timely!) Marketing

Marketers have long known the importance of segmentation and messaging. But there’s another equally critical lever that often goes overlooked:

with postal rates increase, your data strategy matters more than ever.

Postal Rates Are Rising: Why Your Data Strategy Matters More Than Ever

The USPS has announced another round of postal rate increases, effective July 13, 2025—and while the changes may appear modest

consumer targeting building predictive models

Consumer Targeting: Using Predictive Models to Reach Your Ideal Audience

Reaching consumers is easy. But, reaching the right ones? Not so much. Not without the right tools. There’s no doubt

The Home Mover Lifecycle: Where Smart Mover Marketing Begins

Many marketers have found the value in targeting movers. After all, consumers spend an average of $9,000 within three months of moving, so why not capitalize on this period of elevated spending?

4 Things to Consider When Planning a Direct Mail Campaign

The ability to test and learn across various marketing channels and the ability to adapt to the ever-changing environment will strengthen your ability to target, acquire, and retain the correct consumer at the correct time with the correct offer, resulting in a more profitable campaign.

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Brandon Mathias