Today’s marketers don’t have the luxury of long lead times. When it comes to audience targeting, custom should never mean complicated. That’s why Speedeon makes it easy to build and activate high-performing custom audiences across digital and direct mail channels, with fast delivery into platforms like LiveRamp.
Whether you need a tailored audience for programmatic display, social, or connected TV – or you’re looking to mirror your direct mail audience for digital re-engagement – we’ve built the tech and processes to get you there, fast.
Two Paths to a Perfect Audience
When you need something more specific than an off-the-shelf segment, Speedeon offers two custom audience paths – both powered by our curated, privacy-safe data and built with campaign outcomes in mind.
1. Custom Configured Audiences
Sometimes you don’t need a full predictive model – you just need the right mix of variables. Our team can build a custom audience by combining existing data elements (such as life events, shopping behaviors, or streaming habits) using boolean logic in AudienceMaker. This path is ideal when you have a clear vision of your target (e.g., new parents who also stream sports and recently searched for outdoor gear) and want to go live quickly.
Think of it as a precision-crafted segment from Speedeon’s best-in-class data, curated to your strategy – a predictive model delivered in hours, not weeks.
2. Custom Predictive Models
When you have historical performance data – such as responders or loyal customers – a predictive model can help you go even further. Our data science team can ingest your first-party data and score the broader universe based on likelihood to convert, using Speedeon’s powerful modeling engine.
These models are ideal for acquisition or reactivation campaigns, especially when paired with digital consumer targeting. And because we understand the scale requirements of digital platforms like CTV and social, we ensure your modeled audience is large enough to activate efficiently across LiveRamp’s network.
Fast, Cross-Channel Activation via LiveRamp
Once your custom audience or model is ready, Speedeon pushes the segment directly to LiveRamp – where you can activate it across a wide array of platforms including:
- Programmatic DSPs (The Trade Desk, DV360, Yahoo)
- Social platforms (Meta, Pinterest, Snapchat, TikTok)
- Connected TV (Roku, Hulu, Samsung Ads)
- Retail media (Amazon DSP, Walmart Connect, Roundel)
- CRM, email, and direct mail
And the best part? Speedeon handles the data prep and onboarding, so there’s no heavy lifting on your end. Once your audience is defined, we can typically have it modeled, packaged, and live in LiveRamp within 2–5 business days. Just share your campaign goals, and we’ll take care of the rest.
Built for Speed. Backed by Expertise.
We’ve built thousands of models and custom segments for top brands and agencies – and we’ve done it without the red tape or delays typical of legacy providers. Our data is independently verified by Truthset, and our predictive models are delivered in hours, not weeks.
If you’re using LiveRamp and need an audience that’s truly aligned to your strategy – custom configured or modeled from the ground up – Speedeon makes it simple, fast, and reliable.
Need a Custom Audience? Let’s Talk.
Whether you know exactly what you need or just want to talk through your options, our Audience Desk is here to help. Think of it as your direct line to Speedeon’s audience experts – ready to strategize, recommend the best data, and help you activate your campaign with confidence.
Reach out today, and we’ll help you build the perfect audience for your next cross-channel effort.
