Marketers are starting to better understand the effect that direct mail has on customer growth. However, if you don’t know where or how to get started, your direct mail programs might fall short of expectations, leading to time and money wasted.
In this on-demand presentation, Matt Whipple, Vice President of Campaign Strategy at Speedeon Data, and Anthony Pauley, Vice President of Strategic Accounts at Speedeon Data, will share key considerations for launching a direct mail program. You will learn:
- What to expect when launching the direct mail channel
- How to leverage direct mail to better educate consumers on your products and services
- Why you need to think long-term for success
