Happy family with moving boxes moving to new home

Trigger Based Marketing in 2023

Happy New Year – welcome to 2023.

The beginning of the year is the time of strategic planning conversations, and we hope you’re including more marketing campaigns in your vision for 2023. As each year passes, departments are shrinking while workloads grow. We hope you’ll rely on Speedeon’s capabilities to help you do more with less.

The easiest way to maximize your outreach with minimal effort is through trigger campaigns. Automated campaigns are easy to plan and implement and give you the opportunity to have the biggest impact with the least amount of effort.

If you are looking to implement triggers and aren’t sure where to start, now is the best time to use our life event data as it relates to new movers, recently engaged, recently married, recent grad, newly pregnant or our data regarding fitness, nutrition, and wellness. When planning your trigger campaigns, use the data to help you determine your messaging. Triggers can be sent to a maximum number of people per month. Don’t worry about over communicating. All campaigns have built-in suppression levels to ensure communication is spread out evenly and timely among your target audience.

Ultimately, it’s about letting the data work for you to identify the best targets for your products and services. Automated campaigns can run however you want them to and can be customized to include multiple touches for responders and non-responders.

If you are interested in learning more about this feature or AudienceMaker in general, please contact sales@speedeondata.com.