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Using a marketing technology platform for automation can create more time for colleagues to collaborate

Marketing Platforms: Saving Time, Streamlining Processes & Reducing Costs

As a marketer, time is one of your most valuable resources. The challenge is to use it wisely while also

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March Madness: Differences in Basketball Fanatics (a Profile Analysis)

Not all college basketball fans are alike March Madness buzz is building — the big tournament is finally here! Sports

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Data Platforms: Must-Have Technology in a Data-Driven World

Marketers today have no choice but to become data-driven in order to keep up in a crowded and noisy landscape.

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Data Cleansing and Hygiene: The Essential First Step to Any Data-Powered Strategy

Data cleansing and hygiene are crucial for effective marketing in today’s data-driven world. Ensuring that your data is accurate, reliable,

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Movers Are a Key Target for Home Focused Brands

Moving is a significant life event that brings about a flurry of activity and decision-making. For marketers, this presents an

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Truthset Scored the World’s Data and Speedeon Came Out on Top

“Speedeon ranked #1!” “Most accurate data available….once again!” “Consistent high performer!” Data accuracy is one of the most important components

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