Moving is a significant life event that brings about a flurry of activity and decision-making. For marketers, this presents an opportunity to reach movers at a time when they are making a multitude of brand-related decisions.
According to our research, movers make approximately 72 brand-related decisions and spend nearly $9,000 on products/services related to moving during the year surrounding this big life event. This provides companies in home furnishings, home security, and online grocery a chance to either make an impact or miss an opportunity.
A powerful study lays the foundation for a strategic mover strategy
Alliant, the powerful data co-op, and Speedeon have partnered together to create the must-have guide to movers. This research is broken up in installments to focus on what key mover insights different industries should prioritize.
Check out the first installment here, which lays the groundwork for understanding how movers differ from the general population, and in which weeks reaching movers is most powerful. In our second installment of this research, we dive in deep focusing on how movers relate to home furnishings, home security, and online groceries.
When it comes to movers, finding your moment matters
Movers are an attractive target for businesses that provide products and services relevant to leaving one home and establishing another. To reach movers effectively, it is essential to understand their life cycle and the various stages they go through.
This is where our whitepaper on marketing to movers is focused. By reading this report, you will gain a more comprehensive understanding of the mover life cycle and the key timeframes that are most relevant to your business.
Armed with this knowledge, you can replace conventional low-cost, high-volume “spray and pray” strategies with value-based, ROI-driven approaches. With data overlays, advanced data segmentation techniques, and data modeling, you can take your mover marketing to the next level.
The report also emphasizes the importance of viewing mover data as a strategic investment rather than a marketing cost. By engaging the right customer with the right message at the right time, you can develop an effective multi-channel engagement strategy that will show in the bottom line.
Moving is expensive
The report focuses on three categories that are particularly relevant to movers: home furnishings, home security, and online groceries. If you operate in one of these categories this whitepaper is a must-read. It provides valuable insights and actionable strategies that can help you connect with movers and build lasting relationships with them.
Home Furnishings:
New movers spend ~50% more on home furnishings than the general population.
Home Security:
New movers spend 150% more than non-movers on home security the week after their move.
Online grocery:
New movers spent $2 million more than non-movers within online grocery.
If you want to reach movers at the right time with the right message, you need to understand their life cycle and the key timeframes that are most relevant to your business. This whitepaper on marketing to movers offers valuable insights and actionable strategies that can help you do just that.
With a focus on home furnishings, home security, and online groceries, this report is a must-read for businesses looking to tap into the movers’ market. So why wait? Download the whitepaper today and take your mover marketing to the next level.
Don’t forget to follow Speedeon on LinkedIn to keep on top of our mover research as we expand to cover more industries like electronics, hardware stores, healthcare and more.
